The pressure doesn’t break you. It feeds you. LeBron James and Erling Haaland may be in different places in their career, but both are determined to challenge expectations again…and again…and again.

Beats Studio Pro, presented by @ASAPROCKYUPTOWN Available today at Apple and authorized resellers. https://beats.is/BeatsStudioPro Directed by: AWGE Starring: @ASAPROCKYUPTOWN 🆕🎵: “RIOT (ROWDY PIPE'N)” by @ASAPROCKYUPTOWN on @AppleMusic

Witness LeBron and Bronny's journey as father and son through never-before-seen footage of the James family. 🎵 by Leon Thomas Shop the full line of Beats products at beatsbydre.com

For your ears only… Introducing a bold Powerbeats Pro design from visionary creative Melody Ehsani. Inscribed with messages by the designer herself, these are bound to make a statement.  🎵: “Perfect” by Baby Tate

LeBron James and Bronny James play the ultimate game of backyard basketball in Beats’ latest campaign. The film hinges on the playful back-and-forth between father and son as they trade shots on court, with music switching between LeBron’s favorite classical, and energetic rap for Bronny. It also signals the continuation of LeBron’s legacy, as Bronny officially joins the Beats roster as the first high school NIL signing. LeBron set the blueprint for Beats’ ambassador program by becoming the first athlete to sign with Beats. 🎵 "Hell Yeah" ft. Ken Carson SoFaygo Apple Music’s latest Up Next Artist Pink Heartz out 11/11 https://beats.is/hellyeah 🎵 “The “Four Seasons, Violin Concerto No. 4 in F Minor, RV 297 “Winter”: III. Allegro” Antonio Vivaldi Performed by Adrian Chandler, La Serenissima https://beats.is/fourseasonsconcerto

For Caleb Williams, football is a calling. The one-of-a-kind college quarterback gears up to kick off a game-changing season. 🎵: “Still Omw” by @blxst

It’s always a good day with @Kaiagerber. Watch Kaia shoot our campaign for the new Beats Studio Buds colors 💙 💓 🤍

Choose your player: Sunset Pink, Ocean Blue or Moon Gray 🎧 Meet the Beats Studio Buds, our true wireless earbuds designed for the ultimate music listening experience. Available in three 🆕 colors at https://beats.is/StudioBudsYT.

PROUD to be Made in LA Featuring Dr. Dre and archival footage of Anderson .Paak, Kayvon Thibodeux, Roddy Ricch, Serena Williams, Snoop Dogg and Vince Staples.

Beats Studio Buds are made for music. The powerful, true wireless earbuds deliver a high-quality audio experience in a sleek, lightweight and comfortable design. Sweat- and water-resistant earbuds with Class 1 Bluetooth, Beats Studio Buds bring quality Active Noise Cancellation, Transparency mode, and for the first time ever, convenient one-touch pairing to both iOS and Android users. Each earbud has up to 8 hours of listening time with two additional charges provided by its pocket-sized charging case to give you up to 24 hours of combined playback (with ANC off). Here’s to the ultimate listening experience. Beats Studio Buds are available now: http://beats.is/StudioBuds7b Immerse yourself in a whole new level of multidimensional sound using your Beats Studio Buds to listen to Apple Music’s Spatial Audio: https://beats.is/SoundIsEverything #BeatsStudioBuds #ItsTheMusic #BeatsbyDre

Beats Studio Buds are made for music. Go behind the design with the Beats engineers to learn how they crafted true wireless earbuds for the ultimate listening experience. Beats Studio Buds are available now: http://beats.is/StudioBuds7b Experience true multidimensional sound using your Beats Studio Buds to listen to Apple Music’s Spatial Audio: https://beats.is/SoundIsEverything #BeatsStudioBuds #ItsTheMusic #BeatsbyDre

Beats by Dre. Dre x Fragment Design animated product asset created in collaboration with Traum Inc.